Friday, December 14, 2012

Content Is King: Can Researchers Design an Information-Centric Internet?

Changing the Internet's focus from data location to the nature of the information itself should improve network efficiency and security


internet,cloud,social network,opteNETWORK OF NETWORKS: This image depicts a partial map of the Internet based on data from January 15, 2005. Each line is drawn between two nodes, representing two IP addresses. Image: Courtesy of The Opte Project

In 2009 singer Susan Boyle's extremely popular YouTube video of the Les Miserables song "I Dreamed a Dream" racked up 140 million hits in just four days, the equivalent of a digital tsunami that blasted the Internet with gale-force winds. Given that the Internet was created more than four decades ago primarily as a communications network, few content providers other than Google could have successfully managed the storm of requests coming in for access to that video without crashing.

The Internet was designed for "computers to make phone calls to other computers, and that's a really inefficient way of distributing content," Van Jacobson, a former research fellow at Palo Alto Research Center (PARC), said in a 2011 video interview on the company?s Web site. YouTube successfully handled the inundation of requests for Boyle's video "because they're a big, distributed content source spread out all over the planet, so they wouldn't get the kind of traffic concentration that would prevent something from working. Basically, Google's the only place that can do that."

The Susan Boyle YouTube phenomenon punctuated Jacobson's contention, shared by many computer scientists worldwide, that the Internet is desperately in need of a makeover to transform it from a network that emphasizes where data is located to one that focuses more on the nature of the data itself.

From his arrival at the Xerox subsidiary Palo Alto Research Center (PARC) in 2006 until his departure in October, Jacobson led the organization's Project CCNx effort to overcome the current Internet architecture's shortcomings as a media distribution platform. "The goal of content-centric networking is to get out of this phone-call world and instead ask the network for what you want," says Jacobson, who in the 1980s helped improve TCP/IP (Transfer Control Protocol/Internet Protocol), the protocol that the Internet uses to handle network congestion. Jacobson is still involved in the Named Data Networking (NDN) Project, an 11-university research program funded under the National Science Foundation?s Future Internet Architectures Project.

Changing times
Since its inception as a system of interconnected computer networks in the late 1960s and early '70s the Internet has grown into a global electronic backbone for commerce, entertainment, finance, health care and nearly every other facet of life. In addition, the emergence of cloud computing, social networks and the mobile Web have turned the Internet into a distributed system for posting and accessing information from a variety of devices in ways that existing Internet protocols were not designed to accommodate. The location of the data in question?expressed by its IP address?has become less relevant because that data can reside on several different servers (known colloquially as "the cloud") and be stored in short-term cache memory at various locations throughout a network.

Of course, the Internet still functions quite well despite the changing ways in which we use it, but this situation only exists because the basic model for enabling communication between source and destination addresses has been heavily modified over time, a team of researchers noted in the July issue of IEEE Communications Magazine (pdf).

Focusing the Internet's routing infrastructure on content rather than addresses would better accommodate today's speed and security needs. "The interesting thing about allowing routers to use bits in the packets that are not addresses [is] that you can configure a network or network of networks around something other than formal address structures," says Vint Cerf, the Internet pioneer who co-developed TCP/IP and now serves as Google's chief Internet evangelist. In this scenario, content-centric identifiers would tell the routers to forward a particular packet in several directions because there are multiple parties on the Net that are interested in seeing that content, he adds.

Information-centric
There is no shortage of research underway to improve the Internet?s performance and security mechanisms. Some projects aim to boost network speeds or reroute data to meet the growing demands of bandwidth-hogging multimedia content. Others focus on better protecting Net-connected computers, servers and other devices from malicious software and other digital threats. An emerging area of research that includes Project CCNx is information-centric networking (ICN), which seeks to cover all of these bases, and then some.

Source: http://rss.sciam.com/click.phdo?i=8c4909aff7a72488eeeb5f9d8a6f0788

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Vanquish Awarded Installation Mobilization/Demobilization Contract to Support the US Army Garrison Hawaii

Vanquish will work with the Expeditionary Contracting Command, Oahu, Hawaii to support the mobilization and demobilization for Army Reservist and Army National Guard units, which deploy and redeploy within the Pacific Region.

Knoxville, Tennessee (PRWEB) December 13, 2012

Vanquish Worldwide, LLC an international company providing worldwide support services to the US Government and the commercial market sector, has been awarded a $1.9 million prime contract the US Army Garrison in Hawaii.

Vanquish will work with the Expeditionary Contracting Command, Oahu, Hawaii to support the mobilization and demobilization for Army Reservist and Army National Guard units, which deploy and redeploy within the Pacific Region. Vanquish works hand-in-hand with the active-duty Mobilization Support Battalion (MSB) based in Schofield Barracks to complete missions successfully.

The MSB is broken down into 10 Task Areas that support the functional areas of Human Resources, Operations, and Logistics. Within each functional area, there is a Task Lead who ensures the responsibilities assigned to that area are completed to the client?s expectations with the main goal being to provide exceptional soldier support and excellence within each mission.

Vanquish provides 24/7 support for company-sized units as well as single soldiers who will go through a series of training, screening, and administrative requirements. Vanquish?s staff will support not only Schofield Barracks but also Tripler Army Medical Center (TAMC), Barbers Point, Wheeler Army Airfield and Joint Base Hickam/Pearl Harbor.

Some of the tasks performed to support the MSB include, billeting, transportations, operational support, medical screening and human resource administrative tasks, movement of ammunition, supply of fuel, grounds keeping, operations and maintenance tasks on equipment and buildings. In addition the Vanquish team provides photography and coordination of soldier ceremonies.

?This contract award advances Vanquish?s goal to support the US Government in a stateside capacity. Although we are continuing our pursuit of overseas work we ultimately want to sustain the business closer to home?, said Eric W. Barton, president & CEO of Vanquish.

Vanquish is a verified service disabled veteran owned small business (SDVOSB) with significant experience working in combat theaters and developing nations as well as austere environments. Services include construction, life support, manpower, security, logistics/transportation and operations and maintenance. Vanquish is headquartered near Maryville, TN with offices in Afghanistan, Uganda, Iraq and the United States. http://www.govanquish.com

Tiffany Midyett
Vanquish Worldwide, LLC
(855) 468-2674
Email Information

Source: http://news.yahoo.com/vanquish-awarded-installation-mobilization-demobilization-contract-support-us-174242365.html

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Love, Love Everywhere and Not a Drop to Drink | Psychology Today

French philosopher Alain Badiou has a new book called In Praise of Love (New Press). It?s a provocative and charming read. Badiou argues that love is no longer the ?tenacious adventure? that it is, and should be.

How can this be so, you might retort. The world is drowning in romantic love and its trappings. It?s obsessed with true love. Scores of reality TV shows talk about finding love, planning a wedding, getting engaged, and confessing to relationship problems.

But that?s precisely Badiou?s point. The managed, safe simulacrum of romance and love has supplanted the more chaotic, random, coincidental, life-affirming experience that Badiou has in mind when he uses the term ?love.? ?

Hence, love is everywhere, and love is endangered. I talk about this in my book, too, when I describe the ?post-romantic? age.

In fact, one touchstone for Badiou?s book were the ?really disturbing,? ubiquitous posters in Paris for the Meetic internet dating site. The ads promise, ?Get Love Without Chance!,? ?Be in Love Without Falling in Love!? and get ?coaching in love.?

?Risk and adventure must be reinvented? against this kind of ?safety and comfort,? Badiou asserts. Because love exists in the wilds and the woods. It?s a frontier, a space where chance and coincidence might develop into something profound. Badiou writes,?love encompasses the experience of the possible transition from the pure randomness of chance to a state that has universal value. Starting out from something that is simply an encounter, a trifle, you learn that you can experience the world on the basis of difference,? and not only on narcissistic terms. ?And you can even be tested and suffer in the process.?

Then, there is what we call ?love,? which is more like a guided tour. It?s a bus tour along a safe, over-trod, meticulously trailheaded path with the usual iconic sites to be seen along the way, to check off the list, and to experience with companions on the bus who have been pre-screened by their capacities to pay, and their interest. They are your economic and socio-cultural peers. ?If it?s Tuesday, it must be Belgium (if you?re under the age of 40, you might have to Google that cinematic reference).

The ?Wedding Merchants? business and the wedding planners aren?t just about wedding planning. ?They?re metaphors of the over-managed, stage-crafted, even bureaucratic view of love and romance that Badiou challenges in this book.

It?s best not to wander into the woods, such as they exist anymore, or the untamed nether regions, such as they haven?t been trimmed and hedged for us by our own litigious, risk-averse, safe-sex fixated collective imagination.

I don?t think we can overestimate just how deeply the fear of risk, danger, litigation, heartache, or impolitic behavior has infiltrated and delimited our consciousness. It?s not just a literal set of reasonable concerns concerning, say, STDs or pregnancy. It?s a pervasive fearfulness of passion, and life. And risk-aversion doesn?t pertain just to business, but to matters and habits of the heart.

No, it is better?safer, tamer, more sanitary, and less disruptive?to take the guided tour.

On the tour bus of love you get all the usual sites. You have your wedding, you have the usual guidebooks of marital advice and ?Marriage Takes Hard Work? harridans to keep you on track, and who will swat down as ?selfish? any wandering expression of a dissenting, ambivalent , or rebellious feeling about love. ?You have the advice columnists to narrate for you the problems of love and sex. It?s all trite, predictable.

On this guided tour, even the bumps in the road of love are more like the speed bumps manufactured and marked in advance to retard artificially your otherwise reckless, headlong progress. Arguments that feel intensely personal, eccentric, and private? They?re not. We?ve got 20 books for that. Sexual conflicts over bizarre acts, tastes, or predilections? It?s covered in hip, blas? prose in free city newspaper columns every week.

There is no closet, in the good sense of the word?as a place of secret worlds, rather than of shame?in which privacy and desire fulminate. It?s all mapped out for you.

And this love sickness isn?t just a problem of romantic love, actually. The same warily constrained, delimited view of passion too often characterizes women?s views of their life?s work.

Talk to female undergraduates, and you?ll find that they?ve internalized the fearful, sad, timid voice of the pre-defeated?there?s no way that they?ll be able to ?juggle? or ?balance? or ?manage? or insert another dreary verb here the very stuff of life: love, and work.

These young women are prematurely and prophylactically jaded. ?

Missing in these accounts is a notion of that unruly mission, a quest that you can?t predict in advance when you?re 18, that can upend your plans, where ?juggling? and struggling to conform to an other-directed, superficial simulacrum of the rich, ?having it all? life of Two Children and a Husband and a Career has absolutely nothing to do with it. Missing, in other words, is the feeling of love for a mission that isn?t about managing the components of life. That passion may be chaotic, but you are, at least, living, and letting your muse drive your ambitions rather than outward conformity to the simulacrum of a ?happy life.?

One of Badiou?s points as I read it is that we go through the motions. The more hollow the experience of the romantic quest?in the biggest sense of the term?the more obsessively we think about it, compensate for its absence, and fuss over its outward rituals, travails, pantomimes, gestures, and scripts.

And so it is that we can be drowning in romantic love when romantic love is dying.

Source: http://www.psychologytoday.com/blog/marriage-30/201212/love-love-everywhere-and-not-drop-drink

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EPIC Pharmacies offers members discounted access to online ...

By PR Newswire

Article Rating:

December 12, 2012 05:05 PM EST

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CORVALLIS, Ore., Dec. 12, 2012 /PRNewswire-iReach/ -- EPIC Pharmacies, Inc. and Professional and Noncredit Education at Oregon State University reached an agreement last week to allow EPIC's member pharmacies to purchase OSU's Management & HR Skills for Pharmacists online course at a discounted rate.

OSU's College of Pharmacy and College of Business developed the course specifically for pharmacists to provide a valuable continuing education opportunity. Participants can earn 1.8 Accreditation Council for Pharmacy Education continuing education units after completing the 18-hour course.

"Today's pharmacists work in fast-paced and outcomes-oriented health care environments," says Paige Clark, director of alumni relations and professional development for the OSU College of Pharmacy.? "They need business and leadership skills to navigate the challenges of their increasingly complex workplace. Pharmacies that employ graduates of this course will profit from improved critical management skills, optimized teamwork, and decreased risk and cost of turnover."

Pharmacists and pharmacy managers who take the course will learn how to:

  • Employ leadership, staffing and decision-making skills to generate a high-performance working environment.
  • Apply skills learned to enhance the development and productivity of pharmacy team members through coaching, motivation and feedback.
  • Manage the pharmacy and pharmacy team in accordance with the highest standards and in compliance with employment law.

"EPIC is pleased to offer this valuable online CE program to our members to enhance their management skills," says Tom Scono, vice president of contracts for EPIC Pharmacies, Inc. "We believe the practical tools learned in this program will be invaluable to owners and staff alike."

The interactive learning environment features multimedia storytelling to help prepare participants for future managerial and human resources tasks. Course content is updated regularly to reflect the most recent research and regulations, and registered participants can access the online course 24/7.

The program has been planned and implemented in accordance with the policies of the Accreditation Council on Pharmaceutical Education through the sponsorship of the OSU College of Pharmacy.? The OSU College of Pharmacy is approved by the Accreditation Council on Pharmaceutical Education as a provider of continuing pharmaceutical education.

Learn more at https://pne.oregonstate.edu/catalog/management-hr-skills-pharmacists

About EPIC Pharmacies, Inc.: Formed in 1982 and headquartered in Maryland, EPIC Pharmacies is a not-for-profit buying group of hundreds of independently owned pharmacies across the country. EPIC offers a full range of programs and services while returning its net revenues to its members throughout the year, including a year-end distribution.

About the OSU College of Pharmacy: The College of Pharmacy prepares students of today to be the pharmacy practitioners and pharmaceutical sciences researchers of tomorrow by contributing to improved health, advancing patient care and the discovery and understanding of medicines.

About the OSU College of Business: The College of Business educates students for success in managing and developing sustainable, innovative enterprises in a dynamic economy. With strong graduate and undergraduate programs, internationally recognized scholarly research, and an emphasis on experiential learning, the college helps students and businesses succeed.

About OSU Professional and Noncredit Education:?OSU Professional and Noncredit Education provides education and training for businesses, organizations, associations and professionals anywhere throughout the state and beyond. The majority of professional and noncredit students are focused on continuing education: licensure recertification, professional development and personal enrichment.

Media Contact: Paige Clark, R.Ph. Oregon State University, 541-736-6607, Paige.Clark@oregonstate.edu

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Oregon State University

Source: http://sox.ulitzer.com/node/2482536

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Geminid meteor shower peaks tonight: When to watch for falling stars

A new and as-yet unnamed meteor shower may also make an appearance tonight, ramping up the celestial display even further.

By Mike Wall,?SPACE.com / December 13, 2012

In this picture provided by Wally Pacholka of AstroPics.com, a Geminid fireball explodes over the Mojave Desert in the Jojave Desert, Calif. in 2009.

Wally Pacholka/AstroPics.com/AP

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Skywatchers around the world are in for a treat tonight, as the annual Geminid meteor shower is poised to put on a spectacular show.

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The Geminids?will peak overnight tonight (Dec. 13) with the moon at its new phase. The skies will thus be free of the moon's glare, allowing viewers in rural areas to see perhaps 100 or more meteors per hour, experts say.

A new and as-yet unnamed?meteor shower?may also make an appearance tonight, ramping up the celestial display even further.

"Meteors?from the new shower (if any) will be visible in the early evening, with the Geminids making their appearance later on and lasting until dawn," Bill Cooke, head of NASA's Meteoroid Environment Office, said in a statement.?[Photos: Geminid Meteor Shower of December 2011]

The Geminids ? so named because they appear to emanate from the constellation Gemini (The Twins) ? result when Earth plows through debris shed by the huge, enigmatic asteroid 3200 Phaethon. This is unusual for annual meteor showers, which are typically caused by comet particles.

The potential new shower's source is a comet called Wirtanen, Cooke said. Earth hasn't run into Wirtanen's debris stream before, but computer models suggest this year could be different.

If the new shower does indeed materialize, it could produce up to 30 meteors per hour tonight by itself, Cooke said. These shooting stars will seem to be coming from the constellation Picses (The Fish), so the shower may end up being called the Piscids.

A few scattered Geminids can be spotted shortly after sunset tonight. The show will really start picking up around 10 p.m. local time, experts say, and it should peak at 2 a.m. or so. You won't need binoculars or a telescope to see the shooting stars; just crane your neck up, preferably in a spot away from bright city lights.

You can also watch the meteor action online tonight if you so choose. Cooke and several NASA colleagues will host a live web chat overnight from 11 p.m. to 3 a.m. EST (0400 to 0800 GMT), complete with live video of streaking meteors captured by a special camera at NASA's Marshall Space Flight Center in Huntsville, Ala. It will all happen here:?http://www.nasa.gov/connect/chat/geminids2012.html

Skywatchers who miss tonight's peak will have a few other chances to catch the Geminids this year. The shower should linger until Dec. 16 or so before petering out completely.

Editor's Note:?If you take a photo of this year's Geminids that you'd like to share with SPACE.com for a possible story or gallery, please send it, along with your comments, to spacephotos@space.com.

Follow SPACE.com senior writer Mike Wall on Twitter?@michaeldwall?or SPACE.com?@Spacedotcom. We're also on?Facebook?and?Google+.?

Source: http://rss.csmonitor.com/~r/feeds/science/~3/P5njnmoqJFk/Geminid-meteor-shower-peaks-tonight-When-to-watch-for-falling-stars

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Thursday, December 13, 2012

Buying Commercial Real Estate Does Not Have To Be Difficult - First

Investing in the commercial real estate market can be a double-edged sword. Whilst investing in the commercial real estate can be very lucrative, there is always the possibility that some of your investments will decrease in value. You will be a success if you make the right choices and invest in the best properties. Read on to find some ideas to help you make sound decisions when it comes to property purchases.

Find out how the company that you are considering accounts for results. They have ways of determining how much square footage you require, conducting negotiations and selecting properties, and knowing how they do all these gives you a better idea of how they will serve you. It will help you to know these details before you sign anything.

Rates Rise

TIP! A few ways of doing this include mailing out a newsletter to keep investors updated on commercial real estate, or regularly posting on social networking sites like Twitter and Facebook. Don?t just fall off the face of the earth once you seal a deal.

Interest rates that change constantly can be the single biggest problem facing investors in commercial real estate. Depending on the economic conditions, you can see rates rise up and down with shocking inconsistency, leaving investors in the dust when interest rates rise dramatically. Interest rate fluctuations should be taken into account when evaluating your long-term goals and profits.

The borrower needs to order an appraisal for a commercial loan. Banks will not allow them to be used later. Therefore, to protect yourself and keep your commercial loan on track, order the appraisal yourself.

Consult your tax adviser before buying your first commercial property. This specialist can advise you on the building costs of any project you may be considering. He or she can also determine your taxable income. If you don?t want to pay high income taxes, your adviser can suggest some areas of the country to focus on where the tax rates are lower.

TIP! Line up as many financial partners as you can, including family, friends, and professional lenders, so that you always have the money to get in on a great deal. Set your arrangements with these people by drawing up contracts regarding your repayment terms at fixed rates, or possibly exchanging their money for a slice of the property income.

When choosing between two different types of commercial properties, it?s best to look at things on a bigger scale. If you will be financing the purchase, you should take into account that doing so will require just as much time and effort for a small lot as it will for a larger lot. Generally, it?s like buying in bulk. As the number of units purchased goes up, the cost per until will go down.

Environmental Cleanup

There are several strategies you can utilize to reduce the amount of money you spend on environmental cleanup. You?re only liable for cleanup costs if you had an ownership interest for the property in question. Environmental cleanup and waste disposal can rack up a massive and costly bill. Have the property assessed by a reputable company that specializes in environmental reports. That might cost a bit of money, but that kind of report can save you much more.

TIP! Properties are subject to a life-cycle similar to ours, where they will eventually parish if not ordered and maintained. If you don?t realize that eventually you are going to have to put money into the property for maintenance or repairs, you will be very disappointed when that times and the associated bills come.

Commercial loans differ in several ways from residential loans; for one, they require a higher percentage deposit. Comparison shop and ask other investors for referrals to lenders. You should also ask others directly to tell you about investment opportunities. Taking these kinds of actions makes it likely that you will find, and qualify for financing on, a good investment.

Real estate deals must include inspections, so check the credentials of the inspector. Pay particular attention to the credentials of any pest-control experts because many of them are not licensed. This can avoid future problems after the sale.

When you first begin investing in properties, you may need to sacrifice a lot of your personal time. It takes time to find a lucrative opportunity and purchase a propriety, adding to that time to carry out any repairs and alterations that are needed. You should never give up because it is time consuming. You will reap the rewards in the near future.

TIP! Learn how to see through superficial perks or staging to recognize the real deal. Professional commercial real estate investors can tell when a deal is worth investing in without putting too much thought into it.

Try to get a lender who can make commercial property offers. Discover your area?s best lenders by talking to friends and investors that you know. Do a little research and select one that will meet your needs, before you even begin the process of purchasing commercial real estate. By doing your homework ahead of time you can increase the chances you are approved for the loan.

Emergency maintenance is something you must include on the have to ask sheet. Ask in advance who will be handling any emergencies that arise. Know their phone numbers and also what their likely response time is going to be. Use any information you can get from your landlord so contingencies are ready for the times your normal business operations are interrupted so you can safeguard your customer service and your reputation.

Commercial Property

TIP! When you want to invest in apartment complexes, remember that small properties sometimes come with more problems than larger properties; because of this, some seasoned professionals in this industry suggest not investing in properties with less than 10 units. Every situation is different, and researching your property can help with your decision.

Take the neighborhood into account when purchasing commercial property. You want to try to purchase commercial property in a neighborhood that is affluent so that you know your clientele are a little bit more well off and can spend more. If the service you offer would appeal to less affluent people, you should not set up your business in an affluent neighborhood.

You should acquire tour site checklists when you?re examining several properties. Don?t go any further than 1st round proposal responses, unless you let the owners of the property know. Don?t fear telling the owners that you might be interested in other properties. Telling the property owner that he has competition for your money might inspire him to offer a better price to encourage you to buy from him.

Have a list of goals on hand before you start searching for commercial real estate properties. Write down the features of a piece of property that are the most essential to you, such as how many square feet it must be and the number of specific rooms it should have, including conference rooms, offices, and restrooms.

TIP! Seek the council of an experienced real estate attorney to help you with your commercial purchase. If something suddenly comes up and causes problems you will need to have someone on your side who can clear you of any wrong-doing.

As previously stated, commercial real estate isn?t a slam dunk. For a chance at success, you?ll have a large, initial down payment, plus significant time and effort. Yet even with all of these things, you may not come out ahead.

Source: http://www.maynaseric.com/buying-commercial-real-estate-does-not-have-to-be-difficult-3

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Too big or just right? Optimal circle of friends depends on socioeconomic conditions

Dec. 12, 2012 ? Some people like to have a few close friends, while others prefer a wider social circle that is perhaps less deep. These preferences reflect people's personalities and individual circumstances -- but is one approach to social networks "better" than the other? New research suggests that the optimal social networking strategy depends on socioeconomic conditions.

Researchers Shigehiro Oishi of the University of Virginia and Selin Kesebir of the London Business School explore the benefits of social networking strategies in two studies published in Psychological Science, a journal of the Association for Psychological Science.

"In the age of Facebook, many Americans seem to opt for a broad, shallow networking strategy. Yet, cross-cultural research has shown that having many friends is not always viewed positively outside the United States," Oishi and Kesebir write.

One reason that Americans may prefer a large social network, the researchers surmise, is because Americans move around a lot. Thus, it may make sense to spread time and resources across many friends to minimize the loss of any one friend moving away.

Another important factor may be the economic conditions at a given time. When times are prosperous, your friends are less likely to need much help, whether it's covering a hospital bill or providing babysitting, and so a broad network of friends is easy to maintain. But when times aren't as flush, having more friends might incur huge costs in terms of both time and resources.

With this in mind, Oishi and Kesebir predicted that a broad, shallow networking strategy would be optimal for people living in a residentially mobile, economically favorable context. A narrow, deep networking strategy, on the other hand, would be optimal if people tend to stay in one place and economic conditions aren't as favorable.

In the first study, they created a model that simulated the benefits individuals receive from their social network under various socioeconomic conditions. The researchers were able to simulate people who have different numbers of friends at different levels of friendship and they were also able to account for the investment required by each type of friendship.

As they predicted, they found that having a small social network with deep ties to friends is advantageous when friends are not likely to move away and the economy is unstable. Regardless of economic conditions, having a broad social network with weak ties to friends is advantageous when friends are likely to move away.

Oishi and Kesebir conducted a second study to investigate whether this pattern of results would hold up in the real world.

They recruited 247 Americans to participate in an online survey through Amazon's Mechanical Turk. The survey was designed to parallel the computer simulation from the first study. The participants were asked to list three different kinds of friends: very close, close, and distant. In order to get a sense of the participants' social networking strategy, the researchers asked them to imagine that their time, energy, and money were limited to 60 points and to distribute the points among their three types of friends.

They also assessed participants' subjective well-being through a combination of three measures: life satisfaction, experiences of positive emotions, and lack of experiences of negative emotions.

Finally, the researchers used census data to obtain information about residential mobility and median family income in each zip code.

The findings from the second study echoed those of the first study. In zip codes that were residentially stable and relatively low income, participants who had a narrow, deep friendship strategy reported greater well-being than those who had a broad, shallow friendship strategy. Notably, the broad, shallow strategy was associated with subjective well-being in all three of the other economic conditions (low income-unstable, high income-stable, high income-unstable).

Oishi and Kesebir argue that these two studies provide clear evidence for the role of socioeconomic factors -- such as residential mobility and economic security -- in determining the most adaptive networking strategy.

"As residential mobility decreases and economic recession deepens in the United States, the optimal social-networking strategy might shift from the broad but shallow to the narrow but deep, even in a nation known best for the strength of weak ties," the researchers conclude.

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The above story is reprinted from materials provided by Association for Psychological Science.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.


Journal Reference:

  1. S. Oishi, S. Kesebir. Optimal Social-Networking Strategy Is a Function of Socioeconomic Conditions. Psychological Science, 2012; DOI: 10.1177/0956797612446708

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/xavJupL1Oxw/121212162756.htm

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