Many times, I hear people ask ?what is Pinterest?.? If you? haven?t heard about Pinterest for real estate, then you just maybe hiding under a rock, lol ? just kidding.
Pinterest is one of the fastest growing social media sites on the planet and it just became the 3rd largest social media network out there.
So how can Pinterest help your Real Estate SEO strategy?
Well like many social media sites available there are only few that have been able to carve a niche for themselves with relation to quality and effectiveness.? Pinterest has gained a permanent following in a short amount of time because of the premise of its platform.
Pinterest allows you to save the things (mainly images from the web) that you like, think are funny, inspire you or help tell a little about who you are and what you do.? Adding an image to your profile (board) is called ?pinning?.
Pinterest is a very simple website to use and explain, but the best way to really understand it is to try it out for yourself.?? Create your profile and then start searching, pinning and re-pinning images to get a better idea of how Pinterest might work best for you.? The re-pinning part is how Pinterest can help your real estate business.? If other members re-pin your images that our from your website this creates a ?backlink?.? This is a link building strategy (SEO) that helps improve your real estate investor website rankings.? With Pinterest every time your image is pinned it maintains the source-link of the image no matter how many times its re-pinned.? So if you can create a really intriguing image it could go viral and get re-pinned over and over again?.POWERFUL!!
Today, many companies and business are marketing on Pinterest. Yes, they are marketing on Pinterest because; it is one of the best places where you can market your products and services effectively if you know how to do it properly.
So how do you use Pinterest for your Real Estate SEO Strategy?
Hopefully you see the opportunity in using Pinterest for building links to your real estate investor website or blog.? Again, the main idea? is to promote your best real estate images on Pinterest with the goal of having other users repin those images .
What kind of images should you be pinning?? Here are a few ideas?
- Celebrity homes
- Unique photos of top communities
- High resolution, artistic shots of exclusive neighborhoods
- Luxury homes
- Homes with unique architecture
- Funny looking homes
- Ugly homes
- Massive homes / mansions
This is just a short list of the kind of images you can use.? The biggest thing you can do is try to make the image interesting, engaging and fun.? This will give you the best chance at getting your image re-pinned.
Online real estate marketing has become a powerful strategy for real estate companies and Pinterest is another tool that will help get the word out about you and your company.
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